Natuzzi Italia introduces “Harmony Maker”, the new communication campaign that tells the story behind Natuzzi's DNA. Harmony, the core concept of the brand, is recounted on the beautiful backdrop of homeland Apulia, the southern Italian region that inspires Natuzzi collections.
“Harmony Maker” is the title of the new communication campaign launched by Natuzzi Italia, the best-known furniture brand amongst luxury goods consumers worldwide. The campaign was devised by GreyUnited in conjunction with the Marketing and Communications Management and the Natuzzi Style Centre.
The creative concept hatched by GreyUnited stems from a core idea of harmony which is the very essence of Natuzzi's DNA: Natuzzi blends design and function to create harmonious living. So, the central theme is harmony between objects, a harmony to be relished at home, making Natuzzi a “Harmony Maker” and this is the claim chosen for the new campaign.
The soul of Natuzzi Italia is born of the marriage between these two words: “harmony” is an abstract concept, something that Natuzzi covets, whilst “maker” expresses practicality, craftsmanship, earnest work.
The beautiful backdrop of choice is Apulia with its picturesque palette of colours: it represents Natuzzi's “inspirational Muse”, a land from which the birth cord has never been severed, the key to open the door to understand the driving force behind the very fibre of the brand.
“With our Harmony Maker campaign,” Pasquale Natuzzi explains, “we wanted to tell the story behind the product and share our deep-seated motivations, our very DNA. We believe strongly in ourselves, in our fifty-year history and in our ability to create beautiful spaces, because I am convinced that beauty is the secret to happiness. To help tell our tale, we drew inspiration from our homeland: our Apulia, our Muse”.
Subject: Disclosure under the terms of Art. 13 of Italian Legislative Decree 196 of 2003. Under the terms of Article 13 of Italian Legislative Decree 196 of 2003 (henceforth the Privacy Code), the Data Controller of Natuzzi S.p.A., whose registered office is at Via Iazzitiello, 47 – Santeramo in colle (BA), and with administrative headquarters at Via Iazzitiello, 47 - Santeramo in Colle (BA), informs you that your personal data is processed, by manual and automatic means: a. to carry out your requests b. to send you newsletters Supplying the data is optional, but without such data we may not be able to pursue the above purposes. The data will not be communicated or disseminated. The Marketing Department Manager and our staff who work there may access your personal data exclusively for the aforementioned purposes. The Data Processor is Protection Trade S.r.l. whose registered office is at Via Giorgio Morandi - 22, Itri (LT); a list of other processors may be requested by writing to the following e-mail address: firstname.lastname@example.org. We inform you, finally, that you may exercise the rights envisaged in Article 7 of the Legislative Decree 196/03; including the right to obtain, from the Data Controller or Processor, confirmation of the existence or otherwise of your personal data and to permit you, if they do exist, to gain access to them.