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Natuzzi Italia Costa Mesa at SOCO Day of Design

Guest speaker of the event held inside the Natuzzi store was Pasquale Junior Natuzzi

 

COSTA MESA. The Natuzzi Italia store in Costa Mesa celebrated its first year of activity participating in the first edition of SOCO’s Day of Design 2018, the event held in Costa Mesa, in the heart of Orange County, on October 6th. A twenty-four hours event dedicated to design that gathered consumers, interior designers and experts inside SoCo Collection and The OC Mix, the mall dedicated to furniture and design, a hotspot for interior design in the Costa Mesa area, where the Natuzzi Italia store is located.

 

Guest speaker of the event held inside the Natuzzi store was Pasquale Junior Natuzzi, Marketing & Communication Officer and Brand Ambassador of the Natuzzi group. Speaking to an audience of designers, architects, interior designers, consumers and Natuzzi partners in America, Pasquale Junior went through the history of the Natuzzi brand: from the beginning to the conquest of the American market; until today and the future development of the group, from the Smart Living to the expansion of the sales network, from IOT to the evolution into a lifestyle brand.

 

Store visitors experienced also a live performance of a Natuzzi artisan who showed them the old “capitonnè” technique crafting a La Scala sofa in leather during the event.

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