“ARMONIA”, THE SHORT FILM BY NATUZZI ITALIA NOMINATED IN THE GRAND PRIX SPECIAL PRIZE AT CANNES LIONS
The movie, shot entirely in Puglia, plays a big role
in the new communication campaign of the brand “United for Harmony”
A journey inside Puglia among stones, olive trees and the bluest Mediterranean Sea. A close dialogue with the homeland and inspiring muse of the brand, the ideal place to create the Natuzzi collections. This is the movie “Armonia”, a short film shot entirely in Puglia that tells about the special bond between Natuzzi and its beloved Puglia.
A clear and passionate story, so lively and modern that it plays a big role in the new communication campaign of the brand “United for Harmony”. Indeed, both share the same goal: to celebrate and communicate harmony through the eyes of a new target audience, the Millenial Travelers. An audience that the Italian brand begins to talk to with the launch of the new campaign.
The four young main characters rediscover their Apulian roots and tells about the magical feeling of harmony that is generated between themselves, the land and the Natuzzi Italia products. The press campaign freezes the movie in different frames and sets, on different levels, non-stereotyped everyday life scenes.
By making this movie Natuzzi Italia reinforces its identity towards a large crowd. For this reason the short film has been nominated in the Grand Prix special prize at the next Cannes Lions International Festival of Creativity.
Subject: Disclosure under the terms of Art. 13 of Italian Legislative Decree 196 of 2003. Under the terms of Article 13 of Italian Legislative Decree 196 of 2003 (henceforth the Privacy Code), the Data Controller of Natuzzi S.p.A., whose registered office is at Via Iazzitiello, 47 – Santeramo in colle (BA), and with administrative headquarters at Via Iazzitiello, 47 - Santeramo in Colle (BA), informs you that your personal data is processed, by manual and automatic means: a. to carry out your requests b. to send you newsletters Supplying the data is optional, but without such data we may not be able to pursue the above purposes. The data will not be communicated or disseminated. The Marketing Department Manager and our staff who work there may access your personal data exclusively for the aforementioned purposes. The Data Processor is Protection Trade S.r.l. whose registered office is at Via Giorgio Morandi - 22, Itri (LT); a list of other processors may be requested by writing to the following e-mail address: firstname.lastname@example.org. We inform you, finally, that you may exercise the rights envisaged in Article 7 of the Legislative Decree 196/03; including the right to obtain, from the Data Controller or Processor, confirmation of the existence or otherwise of your personal data and to permit you, if they do exist, to gain access to them.