Milan, 31/03/2026 — REnderia, the virtual interior design platform developed by Natuzzi in collaboration with Vection Technologies, a company specialised in virtual reality, augmented reality and artificial intelligence, has been presented today to the press at the Natuzzi Italia store in Milan.

With REnderia, Natuzzi reinforces its positioning in the innovation segment supporting the design phase, introducing a solution that integrates interior design and customer experience within a single immersive digital environment. The platform enables the rapid transformation of 2D floor plans into photorealistic 3D spaces furnished with products from the platform’s library, such as Natuzzi Italia collections, fully customisable in real time and, in the future, purchasable directly from the platform.

The technology enhances the concept of branded residential, an increasingly central element in Natuzzi’s strategy, allowing collections to be placed within virtual environments that are coherent in terms of style, identity and lifestyle. In this way, the product is no longer presented individually, but as an integral part of a complete living experience.

REnderia opens new opportunities for integration with the real estate sector, contributing to the improved presentation of properties and supporting customers’ decision‑making through an interactive design journey, making the experience more engaging, concrete and immediate. In this context, Gabetti Franchising has launched an initial pilot of the platform within its innovation strategy.

The project’s innovative value was acknowledged at the Open Innovation Awards 2025, as part of SPARK! 2025, a leading event on innovation and digital transformation in Italy that rewards collaborations between large companies and technology providers able to reshape the Italian innovation ecosystem.

The project fits into a broader technological development and strategic partnership roadmap, confirming market interest in integrated solutions between design and technology. The official commercial launch of REnderia will take place in April 2026, on the occasion of the Salone del Mobile and Design Week, marking a further step in the evolution of the experience in the interior design and furnishing sector.