Behind every new Natuzzi Italia project development there’s a constant observation of trends, to intercept new tendencies. This will allow us to define the customer experience through the projects and the communication tools - the most effective for attract the customers and invite them to visit the store.

Each project is the result of a creative symbiosis process, a continuous comparison between designers and Natuzzi Italia, with its team of professionals dedicated to the internal design of the product, to controls on the structure, ergonomics and comfort, to the selection of materials, frames, padding and coverings. The creation of the prototype is a crucial step. Inside the Natuzzi Atelier, master craftsmen transform a drawing into a real product. Here the Italian “know how” art and a few essential tools - scissors, needles and thread - give life to a masterpiece. It is a complex process, made of trials, adjustments, and continuous refinements.

The leather that dresses our products, enhancing their design and comfort through the visual and tactile pleasure of a unique material, comes from our tannery in Italy. Knowledge of the raw material and the sensitivity of the hands meet here sustainable quality processes certified ISO14001. The Natuzzi tannery was the first in Italy - in 2005 - to receive the strictest European regulation for environmental protection. Made in Natuzzi leather is a flagship of the brand, which boasts unrivaled expertise across the entire supply chain - origin, traceability, selection and processing.

Natuzzi Italia’s own stores and galleries are the stages where the story and the representation of each project become an experience for clients and interior design professionals. Planned by Natuzzi Retail Design Division, Natuzzi Italia stores feature a carefully curated selection of high-quality furniture and décor, always in line with current design trends, combined with the Design Studio experience - where our consultants help to configure products by creating a tailor made project, in line with the unique needs and lifestyle of each one. Our mission is to provide a tangible experience of design concepts and allow people to get inspired, feel and select products, materials, and textures.

From packaging to delivery, from user instructions to product care and maintenance, every detail is handled with the utmost attention to ensure that a Natuzzi Italia project stands the test of time. This approach stems from a sustainable vision rooted in the teachings of the great artisans of our tradition masters who created objects meant to endure, with an extended life cycle and lasting value. From this philosophy, combined with the pursuit of timeless design, all our projects are born: creations designed to be lived with and loved, even by future generations.