Natuzzi Editions was launched with the aim of carrying forward the Natuzzi legacy through a business model that had transformed the company into the biggest furniture house in Italy, focusing on style research, color, and a wide range of models characterized by informal design and great value for money.
A Natuzzi Editions product is designed to bring comfort into your life, taking into account your specific needs and desires.
Get comfortable,
here we come.
here we come.
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Natuzzi Editions
- Global brand, with a worldwide network
- Successful retail business with 40+ new stores per year
- Highly versatile and customizable upholstery collection
- Great quality at a fair price, designed in Italy and made in our factories
- Ethical brand with deep sensitivity for diversity and inclusion
- High performance business model with a reliable, experienced franchisor
- Experienced and solid franchisor, with a unique, proven and attractive concept
- Great expertise in designing functional and innovative products
our support to your success
- Location scouting and planning support
- Store design and operations setup for the store opening
- Cutting-edge sales tools for successful retail operations
- Outstanding training and support for partners
- Solid retail and visual merchandising guidelines
- Marketing and communication integrated support
- Dedicated customer service
the Natuzzi Editions store
- attractive in store customer journey
- visual merchandising with strong focal points
- effective in store communication for both branding, product and promotional needs
- smart display system to create a welcoming atmosphere and that sense of warmth and hospitality that is expressed by every single roomset
the business overview
- Timing: 12 weeks from Dealership agreement to completion.
- Store area: 600mq, 30 roomsets
- Location: furniture retail parks and high-traffic shopping centers. Homeware extension areas and commercial areas dedicated to furniture.
- Average initial Capex: 300€/sm
- Expected Payback period: less than 2 years