Puglia Lovers

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Puglia Lovers

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Puglia Lovers is an experiential project born under the aegis of the Puglia Region and Natuzzi. An immersive story, capable of revealing the colors, textures and flavors of the territory in an unprecedented way.

The apulian artistand designer Agostino Iacurci has translated this story into the Mediterranean Scrub installation, inspired by the rich plant universe of Puglia. His aim is also to give voice through art - a universal language - to the drama that today affects the centuries-old olive trees of Puglia. They are dying because of a bacterium, Xylella, and with each olive tree a bit of this land and its memoryalso dies.

Save the Olives is the organization that seeks solutions to fight this scourge, this “scrub”, and Puglia Lovers support it.

Agostino Iacurci

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Agostino Iacurci (b. 1986) studied Visual Arts at the Academy of Fine Arts in Rome. His artistic practice spans multiple media, including painting, murals, sculpture, drawing, and installation.
Often driven by a site-specific approach, Iacurci collects and reworks heterogeneous materials to generate images and visions that freely narrate and interweave cultural history, personal memories, literary references, and vernacular tales.

He has collaborated with international brands and publishers, including Apple, Adidas, Hermès, Herman Miller, La Repubblica, Penguin Books, Starbucks, and The New Yorker.

Iacurci has received numerous awards, including the Premio Ermanno Casoli (2024), The New York Prize promoted by MiBAC, MAE, and the Italian Academy- Columbia University (2020- 2022), and the Cantica21 Italian Contemporary Art Everywhere Prize (2021).

A Journey Between Memory and Ecological Transformation

In Mediterranean Scrub, Agostino Iacurci transforms the Natuzzi space in Miami into visual poetry, a monumental installation that weaves together memory, identity, and landscape. The external façade welcomes visitors with a stylized olive branch, like a portal leading to an immersive journey into the heart of the Mediterranean.

The collaboration with Save the Olives further roots the project in the present, transforming it into an act of connection between art and commitment. The installation inscribes itself in Iacurci’s artistic journey, enriching his Traveling Landscape series with a note of environmental urgency that amplifies the power of his visual language.

Natuzzi editorial - A Journey Between Memory and Ecological Transformation

in-store event

Natuzzi Open Art lands at Miami Art Basel

Agostino Iacurci’s works become two exclusive limited-edition screen prints, now available for purchase on the Save the Olives website.
This is a chance to own a unique piece of art while supporting the preservation of ancient olive trees, a symbol of Mediterranean identity and a heritage to protect.

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Art «open» to everyone.

Natuzzi Open Art was established in 2007 as a patronage project initiated by the Natuzzi family to create artistic journeys within Natuzzi stores and make art «open» and accessible to everyone.
The initiative includes organizing exhibitions and installations in collaboration with artists from various disciplines and backgrounds. The works created are displayed within Natuzzi stores worldwide, thus creating itinerant artistic journeys.

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