9 days dedicated to interior design

Natuzzi introduces the Agronomist collection


London Design Festival, the event that celebrates and promotes London as the design capital of the world, comes back for the 2018 edition. As usual Natuzzi Italia, with its 4 monobrand store in the city and 7 in the metropolitan area, gives its contribution to the 9 days London venue showcasing the best design made in Natuzzi.

The star of the 2018 edition is the Agronomist collection, unveiled last April during the Salone del Mobile in Milan. Agronomist comes from the genius of the Dutch designer Marcel Wanders, who took inspiration from the rural territory of Puglia to give life to a collection that embodies the deepest soul of Natuzzi motherland.

The location appointed to host the collection is the Natuzzi Italia Tottenham Court Road flagship store, in the heart of the Festival, where Natuzzi have been hosting its most important events in Britain over the last years. During the 9 days of the Festival the store transforms to host a surprising slice of Puglia in the middle of London where the Agronomist products become the main attraction of an installation that narrates this amazing land showing its most authentic symbols: the pristine and wild nature made of olive trees and Mediterranean scrub, and the hospitality made in Puglia that becomes food and beverage experience for the occasion.

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