Natuzzi 3D Design Service

A tool coming from the latest technologies in 3D graphic design to support the sales force in facilitating the client’s final choice


Employing the latest technologies in 3D modeling and graphic design to create an innovative tool that supports the Natuzzi Italia sales force in closing the deal with their clients. It’s the Natuzzi 3D Design Service, the brand-new retail tool that - after a trial period - is going to be introduced in all Natuzzi Italia DOS all over the world.

Developed in-house by the Retail Excellence & Operations Department and the Style Centre, the 3D Design Service offers a more accurate and creative interior design consultation thanks to the production of hyper-realistic renderings. The new tool not only facilitates a more effective and accurate displaying of the Natuzzi Total Living, but also allows to integrate the interior design proposal with additional products, increasing up-selling and cross-selling opportunities, with positive repercussion on sales volume and average ticket value.

The 3D Design Service Centre is located within the Style Centre in the Natuzzi HQ in order to ensure the maximum compliance with the Natuzzi Total Living. Here, a team of architects receive the briefs coming from the DOS and work closely with interior designers and colorists to “decorate” clients’ houses by making eye-catching renderings in short time in order to definitively persuade clients to confirm their order.

After a trial period - where the Natuzzi Italia DOS in Italy, Switzerland and UK had employed the tool - the 3D Design Service has been recently introduced in Paris and Florida and is about to be joined by all Spanish DOS with the final goal of gradually extending the tool in all DOS worldwide.

The 3D Design Service is a completely free service addressed to premium clients of the Natuzzi Italia stores. After collecting all client’s needs, the store manager must fill in the 3D Design Service Brief and send it to the Design Service Centre that will send back realistic renderings within two working days for standard projects and four working days for more complex projects.

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