“ARMONIA”, THE SHORT FILM BY NATUZZI ITALIA AWARDED AT LONDON FASHION FILM FESTIVAL
The movie, shot entirely in Puglia, plays a big role in the communication campaign of Natuzzi Italia and has been awarded ‘Best Director’ at the 2017 London Fashion Film Festival.
The fourth edition of the festival, which took place on 14th September, welcomed attendees from all over the world to celebrate all aspects of fashion film culture. The programme this year showcased a cutting edge collection of 60 individual films to an eclectic audience of fashionistas and celebrities, and featured a fantastic filmmaker panel including Joshua Brandão, Charlotte Andersen, Filiz Rezwan and Matteo Di Gioia.
A journey that demonstrates the special bond between Natuzzi and its beloved homeland, Armonia was directed by Luca La Vopa with creative direction by Pasquale Junior Natuzzi. Comprising a close dialogue with the inspiring muse of the brand, the film was short entirely in Puglia amongst olive trees and the bluest Mediterranean Sea: the ideal backdrop to showcase the Natuzzi collections.
The film is an invitation for a new target audience of Millennial travellers to join Natuzzi’s new Harmony Club, celebrating and communicating beauty, a positive attitude and respect for one’s surroundings.
The narrative follows four youngsters from different parts of the world as they rediscover their Puglian roots and share an experience of landscapes, panoramas, scents and flavours, ultimately showcasing the harmony that is generated between themselves, the land and the Natuzzi products.
Subject: Disclosure under the terms of Art. 13 of Italian Legislative Decree 196 of 2003. Under the terms of Article 13 of Italian Legislative Decree 196 of 2003 (henceforth the Privacy Code), the Data Controller of Natuzzi S.p.A., whose registered office is at Via Iazzitiello, 47 – Santeramo in colle (BA), and with administrative headquarters at Via Iazzitiello, 47 - Santeramo in Colle (BA), informs you that your personal data is processed, by manual and automatic means: a. to carry out your requests b. to send you newsletters Supplying the data is optional, but without such data we may not be able to pursue the above purposes. The data will not be communicated or disseminated. The Marketing Department Manager and our staff who work there may access your personal data exclusively for the aforementioned purposes. The Data Processor is Protection Trade S.r.l. whose registered office is at Via Giorgio Morandi - 22, Itri (LT); a list of other processors may be requested by writing to the following e-mail address: email@example.com. We inform you, finally, that you may exercise the rights envisaged in Article 7 of the Legislative Decree 196/03; including the right to obtain, from the Data Controller or Processor, confirmation of the existence or otherwise of your personal data and to permit you, if they do exist, to gain access to them.