Extremely eco-conscious, he also takes a deeply human, enterprising and visionary approach to his projects and transforms whatever he touches with hisoptimistic spirit and innovative vitality, whether it be a camera, a car or a piece of architecture. With his creations he sparks a sense of wonder, establishes a connection that resonates on a deep level and deliversobjects with a special feel.
Get comfortable,
here we come.
here we come.
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Ross Lovegrove is a totally innovative and extraordinarily visionary designer
Beauty inspired by nature
Starting out in Western Germany, he subsequently moved to the Atelier de Nîmes in Paris and then to London in ’86. His projects have won numerous international awards and been exhibited at the Museum of Modern Art in New York, the Pompidou Centre in Paris and the Design Museum in London where, in ’93, he curated his first permanentcollection. Beauty inspired by nature is what primarily drives his work and it was this common ground that brought Lovegrove and Natuzzi together.
“Organic means not manipulated, reliable and honest”
Sustainability does not stopat materials and processes, but it is also about the way we think. A new mindset which helps us to discernin a top-quality décor all the attention, care, passion and love that people have invested and these humansentiments are linked to the concept of durability and longevity for our objects. Because when a piece offurniture has been designed to last, it doesn’t need a second life – one is enough.