Milan, 09/02/2026 — Natuzzi has launched a prestigious new long-term collaboration with Lang Lang, one of the most celebrated and influential pianists in the world. Just a few hours ago, his latest performance during the emotional opening ceremony of the Milan-Cortina Winter Olympics was watched worldwide. A global ambassador of classical music, Lang Lang performs on the most important international stages and is recognized for his ability to connect with audiences and cultures across the globe.

During his visit to Italy, the artist met with Pasquale Junior Natuzzi to share the pillars of this partnership, born from a common vision that unites harmony, art, and lifestyle.

As part of this collaboration, Lang Lang chose Natuzzi Italia to furnish his 400 sqm apartment in Shanghai, confirming the exclusivity of Natuzzi’s projects and the value of Made in Italy as an expression of quality, comfort, and style.

The project will develop throughout 2026 with a series of key international communication moments. Following the official announcement of the collaboration coinciding with Lang Lang’s performance at the Winter Olympics—a globally visible event that further strengthens Natuzzi’s international positioning—the story will continue during Milan Design Week, proceed with a major opening event in Beijing, and culminate in August with the launch of a celebrity endorsement campaign dedicated to Natuzzi Italia projects.

This project represents a new strategic chapter in the brand’s global growth and visibility within highly prestigious international contexts.

To seal this special agreement, we received an exclusive greeting from Lang Lang, shared directly with us from Milan.