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Discover how the brand’s roots have inspired our new projects
Natuzzi Italia unveils the new collection "Rooted in Harmony" at Milan Design Week 2025, marking an evolution of the brand that rediscovers and celebrates its roots, intertwining its history and core values with a new drive for the future. The symbol of the root, central to this edition’s concept, represents the identity of Natuzzi Italia and its deep connection to Puglia, the land of origin where everything began 66 years ago.

Karim Rashid, Andrea Steidl and Mauro Lipparini, and it's just the beginning
The Via Durini showroom presents the new chapter of The Circle of Harmony - Rooted in Harmony, a stylistic exploration project started in 2020 with the aim of creating a physical and virtual community where artists, architects, and designers conceive and imagine the stylistic evolution of Natuzzi Italia, using its heritage as the cornerstone of this journey. The new collection sees a renewed collaboration with international designers Andrea Steidl, Karim Rashid, Marcantonio and Mauro Lipparini.

Enjoy reliving all the highlights
A tribute to Mediterranean hospitality and welcoming
The bed, with its soft curves and sinuous lines, draws inspiration from the welcoming nature typical of Apulian culture: organic forms and flowing lines — evocative of the soft hills of the region — reinterpret in a contemporary perspective the beauty of encounters and Natuzzi Italia's vocation for harmony, comfort, and design.

Redefine the concept of conviviality and versatility
A modular island sofa designed to redefine space, offering the possibility of dual-facing configurations for a modern and unusual living experience. Hence the evocative palindrome name, Amama. A dynamic project in which multiple elements of different textures and materials coexist in a play of overlaps and geometries, opening up to multi-directionality and multifunctionality.

A sense of balance and great serenity
Habita, a project designed to furnish the entire living area with elements created to harmonize and convey a sense of balance and great serenity. The sofa, with its sinuous and enveloping shapes, is characterized by upholstered side panels and a perimeter piping that enhances its elegant and modern silhouette, accentuating the curve of the design and achieving a harmonious visual continuity.

Art and design merge in perfect harmony
Fiore, an armchair inspired by nature that perfectly embodies the meeting of the organic beauty of the natural world and the functionality of contemporary design. The seat, gracefully recalling the delicate and fluid shapes of petals, is distinguished by sinuous lines that gently envelop the body, creating a structure that seems to bloom, almost as if it were a natural extension of the surrounding environment.

Valzer. A sculptural table.
Valzer, whose base recalls two figures dancing harmoniously, is made with advanced CNC technology and finished with a glossy lacquer. The base is paired with an extra-white tempered glass top, whose transparency highlights the excellence of this design piece.

Pagoda. Combining well-being with physical comfort.
The Comfortness collection is enriched with the Pagoda project by designer Antonia Digirolamo from the Natuzzi Design Center, further testament to the brand's commitment to innovate through comfort and offer an experience that combines well-being with physical comfort. The sofa incorporates innovative technologies such as the Triple Power Motion mechanism, the Zero Gravity position and The Micromobility function.

Flow. A space where both body and mind can rest.
The bedroom area is also enriched with a project by the same designer, the Flow bed, which, as its name suggests, evokes a space where both body and mind can rest, enveloped by timeless, embracing comfort. Flow stands out for its linear yet soft design, the light structure, and the sumptuous, soft headboard – almost like a large, plush pillow – that harmonizes and seamlessly connects with the integrated nightstands. A boiserie bed with a strong identity and deep ties to great Italian design.

To enhance the total living proposal of Natuzzi Italia, the Terrace bedside rug collection and a new rug by Giuseppe Gioia, designer at the Natuzzi Design Center, are introduced, inspired by the iconic Radice, symbol of the new collection.
Other new projects at MDW25
Alongside these, a selection of designer lamps and a refreshed collection of accessories and decorations, characterized by elegant and luminous shapes, are featured. These use blown glass and precious materials such as marble and crystal. Sculptures, catchall trays, vases, and centerpieces – each piece is carefully selected and interpreted through Natuzzi's codes of harmony to create welcoming and refined atmospheres.
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