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Natuzzidealer
program

Natuzzidealer
program

join a successful retail business with the most desired, recognized and globally distributed Italian brand in the interior design world

Established in 1959, Natuzzi is Italy’s largest furniture house, with an extensive manufacturing footprint and a global retail network. According to IPSOS 2019 research, Natuzzi is Europe’s best known lifestyle brand in the upholstered furnishings sector worldwide and has been listed on the New York Stock Exchange since 1993.

After opening its first store in Italy in 1990, Natuzzi has now grown to over 500 stores – shared between the two brands Natuzzi Italia and Natuzzi Editions – in nearly 100 countries and 5 continents, making us one of the most global players in the furniture industry, distinguished by an unrivalled manufacturing tradition and a recognized and distinctive partnership program.

Natuzzi
retail path

Successful partnership program over 30 years of global retail strategy and development.

  • Started in 1959 as manufacturer
  • Natuzzi became the first Italian retailer in 1990
  • EMEA: over 190 stores, North America: over 20 stores, South Americas: over 50 stores, China: over 250 stores, Rest of APAC: over 20 stores.
  • Average of 50 new store opening per year
  • Retail excellence program

*all data are updated to April 2021

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retail
excellence

exceeding customer expectations, through the right product,
at the right price, at the right time and with excellent service

retail design

the store design team focuses on
ensuring compliance with the
aesthetic standards of the store

impeccable behavior

ensure impeccable behavior of the sales staff through
an ongoing training program.

shopping experience

every ingredient helps to make up a balanced in-store feel, ensuring
that the customer enjoys a memorable brand experience

in-store communication

the in-store style and content
is constantly updated

two brand lines
to match your
business needs

The Natuzzi DNA flows spontaneously within the two brands – Natuzzi Italia and Natuzzi Editions – as they evolve, each developing its own distinctive values.
Natuzzi Italia emphasizes Made in Italy, Mediterranean lifestyle, design and harmony,
while Natuzzi Editions is evolving naturally in another direction: comfort, diversity, internationality, integration and color are the pillars on which the pathway connecting us with the consumer is based.

explore Natuzzi italia
explore Natuzzi editions

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